Social Media Marketing - TikTok
My role at “studio nakamoto” within marketing primarily involved content creation. This was for two purposes; product advertisement, and establishing a sustainable and ethical brand image. As an E-commerce company, visualising what the brand represented was an important task, as it was the only way for potential customers to understand and connect with the ethos of the products. TikTok has been the most influential channel to advertise and grow this brand.
Growth on this account:
30,400 followers since Mach 2021
1.2 million views across the channel
35,000 visits driven from E-commerce link in the channel description
43,700 video views in the past 30 days
Advertising sustainable and genderless concepts, products, and practices with short-form content on TikTok.
The "Genderless dress" was a popular concept, so we created variations of videos involving this product to gauge potential customer conversions. This helped with organising the mass production of this product, as MOQs play a large role in the price elasticity.
Regularly releasing inventory stock updates to raise interest for an upcoming restock.
Trend analysis was important for platforms such as TikTok where trends constantly emerge and die. Trends involving transitions in videos are especially valued, due to their "movie magic" appeal. In this example, video views were up by 200% compared to the average view count because of use of this trend at that time.
Using popular products to re-stoke interest in the brand and the products. Update videos like this boost traffic to the E-commerce page and keep upcoming projects fresh in the audience's mind.
Providing transparency on the development of products helped the audience trust the process in which their products were made.